Connect With PPD
Follow Us:
Economy

Budweiser Gets a Taste for Nationalism, Changes Name to “America” for Election

Budweiser, the King of Beers, is offering beer drinkers a taste of nationalism in a nod to the U.S. presidential election and changing its name to America. The name change will last at least until the election in November, where coincidentally one of the party’s presumptive nominee is a nationalist.

Ricardo Marques, a vice president from Budweiser, said it “maybe the most American summer ever.”

The company seems to view its name choice as something of a patriotic duty. The rebranding is a nod to the 2016 presidential race, Tosh Hall, the creative director at the branding firm behind the name change, offered some more clarity.

“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” says Tosh Hall, creative director at the can’s branding firm JKR.

Summer is peak beer-selling season and Budweiser, as well as the rest of the industry, projects double-digit increases in sales. Since 2011, Budweiser has released special summer-edition cans that have donned patriotic images such as the American flag and the Statue of Liberty, full with red-white-and-blue packaging including a full salute.

The summer hosts Memorial Day and the Fourth of July, and Americans consume a lot of beer. But this year, Budweiser has decided to take it a step further and the summer cans and bottles will be extended through the November election.

READ FULL STORY

SubscribeSign In
PPD Business Staff

PPD Business, the economy-reporting arm of People's Pundit Daily, is "making sense of current events." We are a no-holds barred, news reporting pundit of, by, and for the people.

Share
Published by
PPD Business Staff

Recent Posts

Media’s Worst Russian Collusion Sins May Soon Be Repeated

The most damning journalistic sin committed by the media during the era of Russia collusion…

1 year ago

Study: Mask-Mandates and Use Not Associated With Lower Covid-19 Case Growth

The first ecological study finds mask mandates were not effective at slowing the spread of…

3 years ago

Barnes and Baris on Big Tech’s Arbitrary Social Media Bans

On "What Are the Odds?" Monday, Robert Barnes and Rich Baris note how big tech…

4 years ago

Barnes and Baris on Why America First Stands With Israel

On "What Are the Odds?" Monday, Robert Barnes and Rich Baris discuss why America First…

4 years ago

Personal Income Fell Significantly in February, Consumer Spending Weaker than Expected

Personal income fell $1,516.6 billion (7.1%) in February, roughly the consensus forecast, while consumer spending…

4 years ago

Study: Infection, Vaccination Protects Against Covid-19 Variants

Research finds those previously infected by or vaccinated against SARS-CoV-2 are not at risk of…

4 years ago

This website uses cookies.