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Alternative News Site – The Daily Caller – Tops Liberal-Leaning Politico

The Daily Caller has whizzed past Politico in website traffic, according to audience measurement tool Quantcast. In the new U.S. website rankings released by Quantcast Sunday, The Daily Caller ranked as the 275th most visited site in the U.S., while Politico has dropped down to 315th.

Neil Patel, Publisher and CEO, said:

We founded The Daily Caller because we were confident that there was a massive audience of online readers tired of the same old conventional (and usually liberal) Washington coverage. Passing a much larger staffed, older and better funded outfit like Politico after only three years proves our vision. Influential readers, both inside and outside the Beltway, are incorporating The Daily Caller in ever-increasing numbers into their regular media rotation to ensure that they get a complete picture of the news.

Only launched in 2010, The Daily Caller’s traffic has risen at a truly impressive rate, reaching an all-time high of over 8 million monthly unique users in October of 2012. The site’s growth rate has remained incredibly strong. They had roughly 4 million monthly unique users in January 2012, just two years after launch.

Juxtaposed to Politico, the liberal-leaning site that launched in January of 2007 who took over four years to reach the 4 million mark, while reaching that number midway in 2011, according to a report from The Wrap. After record-breaking traffic numbers on election night, 2012, Politico’s web traffic fell dramatically and has yet to recoup to pre-election levels, according to Quantcast charts.

June 10-October 31, 2012
November 12, 2012-now

Uniques views July 2012-July 2013

Tucker Carlson, editor-in-chief of The Daily Caller and new host of Fox & Friends, said:

We think there’s a direct connection between the toughness of our reporting and our growth. Unlike a lot of Washington-based publications, we don’t suck up to power, ever, and we think our readers appreciate that. Our job isn’t to tout the president’s agenda, or lovingly reprint every talking point that emerges from the West Wing. We practice traditional journalism, holding politicians accountable for their actions. It turns out there’s still a market for that.

Adding to Carlson comments, Patel opined:

Our astronomical growth is a testament to the tireless, dedicated and hyper-energetic staff at TheDC. We could not be prouder of the team of rock stars we have assembled. They are kicking butt every day, and we thank them for that.

They must be celebrating at The Daily Caller to be sure. I will just let them wrap it up:

Quantcast rankings are based on the previous 30 days of traffic for a website. In June, The Daily Caller recorded over 7.3 million unique users, according to Google Analytics. The Google Analytics numbers for Politico were not available.

In addition to Virginia-based Politico, The Daily Caller has also passed the websites for other mainstream establishment media outlets in the Quantcast rankings, including USA Today (297th), the BBC (339th), NPR (352nd), Chicago Tribune (359th), the New Yorker (466th) and the Financial Times (499th).

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Richard D. Baris

Rich, the People's Pundit, is the Data Journalism Editor at PPD and Director of the PPD Election Projection Model. He is also the Director of Big Data Poll, and author of "Our Virtuous Republic: The Forgotten Clause in the American Social Contract."

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Richard D. Baris

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